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Talisma', the most ambitious software product launched for the international market by the Bangalore based Aditi Technologies, has been listed on the Site Builder Network site of Microsoft.

T O D A Y

• Aditi scores one more • Aptech-IBM tie-up • Strabus projects • Modi-Wipro deal

This is the first time an Indian company's product has been featured on the site, which also features a trial download of the software.

Talisma is a customer email manager that helps companies effectively respond to customer queries.

"Take advantage of Talisma and see how you can better respond to your electronic customers,'' the SBN site says.

"This is the single most powerful vehicle one can find in software marketing to reach Web site developers. You have to have a compelling product to be listed on the SBN,'' said Pradeep Singh, founder and CEO of Aditi Technologies Private Limited.

Singh has worked with Microsoft for nine years. Being featured on the site means high visibility and Microsoft's endorsement and credibility. "The listing is worth half a million dollars to us. It's not everyone, who gets to have his product listed on the site,'' he said.

Talisma is Aditi's most important product to date. A customer email and Web form management product, Aditi expects to spend about $4.3 million in all on developing and marketing it.

It expects to break even on this product next year and make reasonable profits in 2002.

"If one of the start-ups in the San Francisco Bay Area had their product mentioned in the SBN site, it would have been considered a major coup. That's how important it is,'' Singh said.

He said Internet commerce has arrived as is proven by the billions of dollars worth of purchases done during Christmas.

Purchases are followed by requirements of customer service and Talisma should come in very handy here, Singh pointed out.

"Even if I say so myself, our effort in developing the product and identifying the target market segment is an effort on par with international companies. We expect sales will start once the trial evaluation period of 60 days gets done with,'' he said.

The company had earlier launched 'Updown', a tool suite that 'upsizes' MS Access 2.0 to SQL 6.x. This was, however, later withdrawn as it found that the market segment was not large enough to justify marketing it anymore.

Related link:

• Talisma page at SBN
• Talisma site

- Compiled from the Indian media

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