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Max Page offers new value-added service

Packed with more features in minimum space, Spider has features which include four message slots, unlike most pagers which are restricted to one mail drop. This four- message slot could be used for special, personalised services such as a wake-up call to a reminder service, stock news or sports news, says Sandip Das, the chief executive officer of Max Page.

Das told reporters that it is the first time in the Indian paging industry that the service provider is providing both the service and the paging hardware to consumers. Priced at about Rs 4,000, the compact pager will be backed by customised software to provide specialised personal services.

Das admitted that the initial projections about the pager market in India has not come true due to various reasons.

However, he is confident that the pager market in the country is set to grow. He admitted that the industry misread the market by pitching its focus on the price factor and unleashed a surfeit of incentive and discount schemes which affected the prestige of the product, resulting in the slow growth. He however, did not agree with the assumptions made in the market that the pager industry would collapse in India.

If the industry gave prominence to educating the consumers on the endless utilities a pager could offer at a low subscription and price, there was no reason why it could not achieve its full potential.

- Compiled from the Indian media

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