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April 7, 2002
2110 IST

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NRIs up in arms against derogatory caricature of Lord Ganesha

A section of Non-Resident Indians in the United Kingdom are up in arms against the use of the image of Lord Ganesha in an advertisement for beers.

The objectionable photograph under the title Indian Summer food and drink, depicted in the Sunday Observer on Sunday, shows Lord Ganesh carrying a glass of pale ale in one hand and displaying the initials IPA (beer called India Pale Ales) in another.

The write up under the image said - As everyone who has stepped inside a pub knows, the hunger created by a few pints can be extinguished only by a meal from the Indian sub-continent.

A spokesman of the Leicester-based Hindu community said the advertisement was in bad taste and affected the religious feelings of Hindus.

PTI

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