The chain-smoking, wisecracking giant of the Bollywood box-office Shah Rukh Khan seemed to dominate the press conference.

Famous words from the conference: "I normally never drink, but for this film, I drank. I'll tell you, life can be very hard. Imagine, it is two in the morning and I have to drink Bacardi and have Madhuri (Dixit, who plays Chandramukhi in the film) fawn all over me on one side while Ash is dancing for me on the other - I tell you, life sucks!"